In just over 24 hours, the identity verification system on Twitter launched by Elon Musk had to be cancelled. What is behind Elon Musk’s announcement about verifications?

Pepsi or George Bush accounts that have been verified on Twitter but are neither PepsiCo’s nor George Bush’s.

How could this issue affect the reputation of companies and individuals?

Listen to Selva Orejón’s opinion on the rollout—so far, a bumpy one—of Twitter’s identity verification system.