Brand Care, protect and care for your brand

This is the title of the next onbranding event. The Congress is held in coordination with Microsoft Spain, Entiak and the Facultat La Salle Engineering of the Ramon Llull University in Barcelona, and will take place on July 4, 2013.

The Congress is part of one of onbranding’s specialties: reputation management and cyber investigation. onbranding has been collaborating for months with various professionals across these four areas (reputation, security, legality and communication). A need has been identified to improve the protection and care of brands, both personal and commercial.

OBJECTIVE AND CONCEPT OF THE CONGRESS: PROTECT, CARE FOR AND DEFEND YOUR BRAND

There is an inseparable triangle between reputation, security and legality, and we want to bring this concept closer to the communications sector. It is a reality and a pending challenge for many companies and professionals in communication and social media. Improve the protection and care of brands, both personal and commercial.

WHO IT IS FOR

The Congress is therefore aimed at various professionals in communication, security, legality and management:

• Communication professionals: social media managers, community managers, content curators, graphic designers, multimedia designers
• Legal professionals: lawyers specializing in online law and cyber and telematic crimes, lawyers specializing in intellectual property…
• Security and IT professionals: security managers, programmers
• Self-employed professionals, business owners and SMEs: directors of companies that host, country managers…

WHAT ATTENDEES WILL LEARN

REPUTATION:

• Can reputation be managed? Theoretical concepts
• Online reputation? Or online as a channel
• Content de-ranking
• Penalizable SEO and SEM techniques for web and mobile (App Store, Android Market, FB Ads, Twitter Ads and AdWords)

LEGALITY:

• “Reputation and Legal: “Content, Insults, Slander: rights and complaints””
• Intellectual property
• Telematic crimes

SECURITY:

• Security, online communication and devices: device security, Wi-Fi, sharing information, geolocation
• Security on social networks
• Black Hat techniques to improve rankings, win contests

All attending professionals will jointly produce a Reputation, Security and Legality Manual for Online and Mobile Communication professionals.

Congress partners host and promote the event:

Created the congress corporate image

Manages the congress press office