Lectures and presentations from the Brand Care Congress: reputation, security, and legality in digital and mobile environments, held on July 4th in Barcelona, organized by onbranding, La Salle Engineering, and Microsoft Innovation, are now available on the SlideShare and YouTube channels.
Presentations from the REPUTATION section are available, such as “Reputation management does not exist” by Kathy Matilla, PhD in Reputation from the Universitat Ramon Llull.
Planning and action in ORM (Online Reputation Management). Selva Orejón, Executive Director of onbranding and Founder of Brand Care.
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Active Listening Systems and ORM Monitoring. Javi Olmo, Project Manager at onbranding and Executive Director of Entiak.
Content de-positioning, “Koke” Jorge González, Founder of Adrenalina and Clinic SEO.
Negative SEO: when the competition works to make you lose search engine rankings. Miguel Pascual, Interdigital. Founder of Clinic SEO.
LEGAL 2.0
Reputation and Legal: Legal instruments to defend reputation. Rosalía de la Cruz, Lex Go.
The Ten (Legal) Commandments of the Community Manager Pablo Pratmarso, lawyer specializing in Digital Law
Xavi Ribas, Ribas y Asociados, Right to be forgotten (When de-positioning content on Google would be accepted)
SECURITY in SOCIAL NETWORKS AND MOBILE DEVICES
Carlos Fernández Guerra, @policia CM of the National Police
EGarante, digital certification of emails and websites, Alejandro Santana
The danger of social networks, malware, OSINT techniques (how to extract information from social network profiles using Open Source technology). Marc Rivero, e-Crime at bdigital.
Security, Online Communication, and Devices. Device security, WIFI, Information sharing, Geolocation. Vicente Aguilera, OWASP Spain Chapter Leader. Partner and Director of the Audit Dept. at Internet Security Auditors.
Psychological vulnerabilities to “non-aggressiveness” in telematic crimes. Marcos Domingo, Forensic Psychologist at Centre Suport Forense. Collaborator at onbranding
Security Investigation: Basic concepts, Jaume Abella, Professor of Ethical Hacking, La Salle University.
Round Table Whitepaper: Decalogue of Reputation, Security, and Legality for online communication and marketing professionals. Presentation of the decalogue and debate: moderated by Selva Orejón
source: brand care congress slideshare