Community Manager Live
In a short time, the role of the Community Manager has become one of the most talked-about professions and, at the same time, one of the least understood.
Courses, round tables, and events are common, all attempting to place this new professional profile within a precise definition that explains to everyone what a community manager is.
Community Manager live aims to challenge those who believe they have all the answers, because this profession is alive—it changes, grows, and evolves every day.
We invite you to join the conversation that will bring us a little closer to the day-to-day work of Community Managers, the tools, SEO, analytics, and all the factors encountered along the way—because for a Community Manager, there is no path; the path is made by managing the community.
The role of the Community Manager.
Social media success stories: Greenpeace vs Nestlé
Under this title, we will kick off the first meeting, with the participation of:
Speakers
Javier Moreno Fajardo
Javier Moreno, Social Media Manager at AERCO, the Spanish Association of Online Community Managers, and former Head of e-Marketing at ICEMD, the Institute of E-Commerce and Direct Marketing.
He has experience and a passion for Direct Marketing applied to email marketing campaigns and search engine marketing.
He has managed and collaborated on Internet projects from the strategic level through to hands-on execution, in organisations such as Grupo Santander, Fundación BBVA, OCU, and ESIC Business & Marketing School.
Among many other things, Javier currently manages Search Marketing for an international non-governmental organisation.
Jose Antonio Gallego
Jose A. Gallego, President of AERCO (Spanish Association of Online Community Managers).
Community Manager at BBVA. Executive Master’s degree at IE (Telecom and Digital Business), with special mention.
Case study:
Alejandro Fernández
Online Marketing Coordinator at Greenpeace Spain.
We look forward to seeing you:
Date: 26 May at 6:30 PM
Venue: BBVA Innovation Centre (Plaza de Santa Bárbara, 2. Madrid).
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Registration is open until capacity is reached—do not miss out.
Register.
Courtesy of Vodafone, we will raffle an HTC Legend phone among all attendees.
HTC
More information on our Facebook page or on our Twitter account:
