This ecosystem continuously feeds itself, so I see no point in trying to pigeonhole each function into an outdated trend. The environment evolves, more content is generated every day, there are more and more online mentions, more and more departments want to have an online presence; the more content there is, the less quality we have to contribute, and therefore we must choose carefully what we say and which conversations we add value to…

via Content curator: What it is and the evolution of the Community Manager.