Costa Concordia and crisis management after the accident, and its repercussions on brand reputation. Beyond the online sphere.

I worked for Costa Cruises for 6 years in various roles. Always based in Barcelona, I have nothing but praise for their team. We were a great team that strived daily to provide the best service, and we succeeded.

Today, my opinion has not changed, but we will analyze their crisis, which extends beyond mere reputational damage from the accident.

• Online Crisis Management (Brand Damage Analysis)
  • Monitoring Exercise
  • Brand Messaging Strategy
  • Overreaction? Minimal Reaction,
  • Coherent reaction?
  • Traces of the Problem Online