Cruises and Online Communication

18/11/2010
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Many years ago, we had our first contact with the world of tourism and cruises, working for Costa Cruises. It was a great experience in conventional communication and customer service. However, this morning we observed that the cruise industry is also keen to transcend the offline barrier.

Today, looking into the current status of Costa Cruceros and Pullmantur, we see that the tuttocruceros website is already promoting cruise deals. It is evident that their team consists of young, professional individuals who know how to direct their website to an audience already accustomed to this type of online information.

I would like to highlight one aspect that remains constant: the classic customer service. Not classic in its methods, but in its excellent service and personal interaction. We would advise them to implement, in addition to their call center service, a commercial Twitter account for incidents, queries, or even to launch exclusive offers for their followers. Given that the cruise world fosters friendships post-trip, a social media strategy would certainly be beneficial to leverage the effort they have put into their website.

The advantage of tuttocruceros is their ability to offer clients the best market price, along with complementary services they may require: transport services and all types of insurance (travel, cancellation, and luggage).

Additionally, it offers an electronic magazine, a travel agency, and a user club, with comprehensive content related to Travel, Tourism & Diving. We make extensive use of the Internet, and currently, the tickets and tours we work with depart from Buenos Aires.

We highly recommend the site, especially Pullmantur cruises. Enjoy!

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