OBJECTIVE

Learning how to build a personal brand online and improve your digital identity securely—or, in other words, developing a carefully crafted personal-professional image on the Internet—is a MUST.

If you are not seen, you do not exist; but if you are seen and you are seen in a bad light, you will never get that opportunity back.

As we gain greater access to the Internet, we also have a greater ability to control our digital identity and what is said about us.

However, we will not be mere spectators of the opinions generated about us; we can also create content to project a positive image of ourselves, and therefore a strong, consistent reputation and personal brand.

Venue: Global Room. INCUBE Building – SPEGC. Canary Islands Trade Fair Centre (INFECAR). Avda. de la Feria No. 1. Las Palmas de Gran Canaria (see location).

Date and time: December 1 and 2, 2017.

2 sessions – 4 teaching hours each (8 hours total) (16:00 to 20:00 – Dec 1 – and 10:00 to 14:00 – Dec 2).

Intended for:

– Entrepreneurs and SMEs interested in having a personal brand online or improving their digital identity securely and carefully.

Programme:

• Choose your personal brand name and your digital identity plan.

• Your complete biography, but do not bore your audience. • Position your name in the Google search engine.

• Optimise social media profiles. • Blogging: Creating and writing articles.

• Find the most visited blogs in your field.

• Analyse the competition.

• Personal Networking: Attend events and network.

• Digital Personal Networking: Build alliances with other professionals who are starting out.

• Create infographics to promote your personal brand.

Speaker: Selva María Orejón Lozano, on Twitter @selvaorejon

Court-appointed expert specialising in Digital Identity and Reputation and Cyber Investigation. She holds a degree in Communication Sciences from Universitat Ramon Llull and a diploma in Business Organization and Environment, University of Cambridge, and Intelligence in the Service of the State and Business. She teaches at the University of Barcelona (UB) on the Master’s in Cybersecurity, delivering Cyber Intelligence – OSINT, and at the Catalonia Police Academy (Cyber Investigation and Digital Identity Protection). She has managed online reputation crises for multinational companies across different sectors, including tourism, education, healthcare, and first-division football clubs.

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Price: €40 (taxes included)

Co-financing:

• This course is co-financed by the Canary Islands Development Fund (FDCAN).

Discounts:

• If you occupy a space within the facilities for entrepreneurs and companies managed by the SPEGC or by the ULPGC Science and Technology Park Foundation (you must indicate your access card number when registering), you receive a 20% discount on the enrolment fee for each course/workshop offered.

• Unemployed individuals who can prove their status with an up-to-date, valid DARDE (attach the document when registering) receive a 20% discount on the enrolment fee for each course/workshop offered.