favmonster, the third way in social media

18/09/2012
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Favmonster, in just a few months—having launched in mid-May—favmonster.com is setting a new trend in the social media universe, confirming that there is indeed “life” beyond Facebook and LinkedIn. While the former defines the non-productive social network model, the latter is the productive social network par excellence. Between the two, favmonster has opened a new path focused on users easily sharing their web discoveries. Thousands of users are already sharing their internet favorites through favmonster—some for work, others for study, some for the love of knowledge, and others for leisure. It is a tailor-made network for every user, dynamic and agile, driving affinities and exchanging information across more than 20,000 web pages.

Favmonster is based on a “drag and drop” interface. Simply click on the URL of the content you wish to share—website, document, photo, video, etc.—and drag it to the save or share button so that this information, properly categorized, becomes available to the community.

Favmonster promotes an innovative model that creates a new category on the web, generating disruptive uses from day one. Consequently, users have discovered its utility for creating thematic web libraries: books, travel, cinema, music, gadgets, architecture, applications, press, shopping, leisure, gastronomy… where each user acts as a curator. Furthermore, the system allows users to make inquiries or request information and proposals to solve specific needs, which are addressed by other users providing their associated favorites.

Maximum productivity

Driven by pragmatism, favmonster has begun to be used by students and professionals who share their best web sources as multi-thematic and universal handbooks, saving time and effort in daily tasks by streamlining access to product specifications, manuals, documents, regulations, and more.

“Until now, the web was interactive,” explains Juan Marí, co-founder of favmonster, “and millions of users repeated similar processes to reach the same destination. Now, thanks to favmonster, it is enough for one person to perform this task and share the result.”

According to Marí, “one million spam pages are created on the internet every hour, turning the web into a giant pile of trash.” Bringing order to this chaos and restoring the web’s capacity to facilitate and share relevant information and knowledge for the user, regardless of their profile, is the goal of favmonster.com.

A Spanish idea succeeding worldwide

Favmonster has become a successful initiative. It is a Spanish idea based on three key elements of web browsing: Search/find – classify/save – share/receive, aiming to bring order to the vast and “noisy” universe of the internet. Within this universe, favmonster allows its users to classify, save, and share information they consider important or interesting, using a user-friendly interface based on “drag and drop” technology.

A platform that connects users highly efficiently: “my classified information can be used by my friends.” This is a new social network model where users share what they find and what interests them, so that together, everyone can be wiser and faster, adding a human and personal dimension to the web.

Shared knowledge

“Every web user, through their personal or professional experience and their interests and hobbies, has specialized knowledge in some field: sports, hobbies, work, etc., and has been feeding that knowledge through the internet for years,” explains Fran Gago, co-founder and CEO of favmonster.

“Every day, as we browse,” Gago continues, “we discover many websites and contents that we find useful or interesting, which we call FAVs. Just like us, our online contacts discover hundreds of valuable websites and tools, together creating an internet of value, filtered by a network of trusted contacts.”

favmonster is the place for users to store and share all the interesting discoveries continuously made on the internet—blogs, tools, press, online stores, etc.—with the platform’s contact network.

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