How Prediction Markets Assist in ‘Consumer Behavior Methodology: Forecasting Research for Emerging Markets’:

Prediction markets are an innovation and a powerful tool for market evaluation.

Excerpt: Market insight professionals are tasked with frequently delivering rapid insights that accurately predict what consumers will do or buy in the future.
Traditional research methods do not always help market insight professionals meet these demands.
Prediction markets reduce the level of uncertainty surrounding predictions of future consumer behavior and provide rapid, cost-effective results.
Therefore, Forrester recommends the use of prediction markets and believes they will serve a specialized but critical function during the innovation process.
This is the first in a series of reports focused on introducing market insights to professionals regarding emerging and innovative research methodologies.
TABLE OF CONTENTS
Prediction markets predict the future with greater accuracy
Prediction markets streamline the research process
Choosing a Prediction Market Vendor RECOMMENDATIONS To build the right prediction market, start with research objectives WHAT IT MEANS:
Prediction markets play a niche but also crucial role in innovation.