The Power of Cyber Intelligence Applied to Reputation. Within the framework of RootedCon 2024, Selva Orejón, CEO of onBRANDING, explained how the integration of cyber intelligence with geopolitics is fundamental for the survival and success of brands in a globalized world.

The presentation highlighted the need for brands to understand geopolitical shifts to anticipate risks and capitalize on opportunities, emphasizing the importance of proactive cybersecurity and regulatory adaptability.

We share with you the conclusions of the analysis of the relationship between geopolitics and brand protection, when facing reputational and security risks if they are unable to perform a proper reading through cyber intelligence. “Selva Orejón”

Through examples such as the boycott of products from Israel and the US, Orejón illustrated how geopolitical conflicts can negatively impact the operations and image of brands, underlining the relevance of forming strategic alliances and managing online reputation. Each month, the importance of cyber intelligence applied to reputation will become clearer.

This approach highlights the growing need for brands to carefully navigate the waters of international politics and public perceptions, using cyber intelligence as a key tool to adapt and thrive in an increasingly complex commercial environment.

It is not only nation brands that suffer these types of boycotts, but also geographical areas, such as the boycott of Catalan products that we have been analyzing since 2007 and which we shared in this article, or when we shared in the Ara newspaper the latest orchestrated social actions found within apparent social movements, currently instigated from certain Telegram channels, blogs, and other online spaces.

Some brands from countries such as Israel or the United States are experiencing this today. Some of these so-called nation boycotts can be found simply by performing an Internet search on Google. On Google, we can see the results by searching for “boycott Israel” on the web, with images against brands of Israeli or Jewish origin, even if they do not come from Israel, carried out by various activist groups spread across the world.

The HuffPost explained this morning in an article the boycott that Coca-Cola is suffering in some restaurants around the world.

Since ancient times, the intersection of geopolitics with commercial dynamics has played a fundamental role in shaping empires and determining the success or failure of economic entities.

Conflicts and alliances between powers, as observed between Rome and Macedonian Greece, reflected not only territorial ambitions but also the struggle for control over trade routes and resources.

These historical tensions, often resulting in confrontations or subtle power plays, established the foundations upon which nations have continued to interact throughout the centuries.

In the contemporary world, although the battlefield and tools have evolved, the essence of these disputes remains intact.

The digitalization of the global economy and the emergence of cyber intelligence as a key piece in the strategy of brands and nations reflect the continuity of this struggle for power and influence in a new global arena.

The historical trade tensions between Rome and Macedonian Greece offer us a valuable perspective on the importance of strategy and intelligence in preserving commercial and political interests.

Today, we face similar challenges, albeit in the digital domain, where cyber intelligence and geopolitical understanding become crucial tools for navigating the complex landscape of boycotts and trade tensions.

Just as Rome used its power to influence the economic dynamics of Greece, today global brands must employ cyber intelligence to protect their reputation and ensure their success in a globalized and often politicized market. Thanks to the invaluable help of our collaborator Damián G. Ponce, author of numerous essays and reference bibliography on the subject, we wanted to reference this historical memory on intelligence and reputation.

As a recommendation, Fake News in Ancient Rome: Deception, Propaganda, and Lies from 2000 Years Ago