There may be numerous reasons why an individual or company needs to depush Google search results. However, it may happen that deleting them is not possible, because the content has been shared legitimately, belongs to a media outlet that refuses to delete it, or consists of comments on completely legitimate forums that do not reflect well on us.

We must remember that it is not Google that publishes the information, but third parties located on social networks, forums, blogs, newspapers, etc.

When something like this happens, a very interesting option remains: content depushing.

We are all well aware of the principles of SEO positioning. Depushing is based on the same rules, but focuses on generating content that gains positions in Google results over URLs containing information harmful to our image.

It is recommended that the depushed content does not appear until the second or third page, at a minimum. This can be difficult to achieve and, undoubtedly, you will need to surround yourself with the best researchers and SEO experts.

Action tips for depushing Google results:

1. Keywords:

• Identify the keywords and expressions that return negative results.
• Activate monitoring for those keywords to control the content circulating on the web.
• Identify the keywords you want to position that can help push down negative results.

2. Web, URLs, and domains:

• Create new URLs and domains that can rank ahead of the results, and nourish them with content.
• Divide your main website into several others.
• Keep in mind that search engines need to interpret the content of metadata. It is important to use keywords.
• Activate positive actions that redirect to your URLs from third-party pages or activities.

3. Third-party content:

• Do not delete negative comments. Manage them in an offline environment and get them to revise the review.
• Encourage interaction in forums and social networks through defined and controlled actions.
• Activate profiles on review pages and work toward a good reputation.
• Look for collaborators to help you spread content. A good option is influencers or bloggers in your sector with a good reputation and experience.

Generating content is the only key to depushing results. It is also important to understand the audience, not to censor them by deleting their contributions, and to properly manage our actions and communication.

The content we find on Google is part of our reputation. It should be noted that this cannot be controlled, as it is the perception that the public has of us. However, we can influence it by properly managing digital content and results, as well as our own actions and communications.

At onBRANDING, we are experts in Cyber Investigation, Digital Identity, Online Reputation, Privacy and Cybersecurity, digital identity, corporate and personal digital identity protection, protection of the identity of protected witnesses, and SEO positioning.