Artificial intelligence (AI) is transforming the advertising sector, revolutionizing the way brands work with influencers. With just four photos and advanced AI tools, complete campaigns can be created with unprecedented efficiency and personalization. However, this technology is also being exploited for fraudulent purposes, especially on platforms such as Meta (Facebook, Instagram), X (formerly Twitter), and TikTok.
Below, we explore how AI is impacting the advertising field both positively and negatively, and what measures to take to protect ourselves from the risks.
The AI Revolution in Advertising: Campaigns with Just 4 Photos
Today, brands and advertising creatives use AI to generate engaging visual content from just a few images. With only four photos of an influencer, it is possible to produce videos that include movement, scene changes, and a wide variety of expressions. This technology saves time and costs while improving personalization and reducing environmental impact.
Benefits of AI in advertising:
- Production savings: Fewer logistical and financial resources.
- Sustainability: Reducing travel and filming means a lower environmental impact.
- Personalization at scale: It allows content to be adapted to different audiences and markets in record time.
- Limitless creativity: Imaginary scenarios and effects that were previously impossible to achieve are now a reality.
To learn more about how AI is transforming other aspects of digital marketing, see our article on how AI is revolutionizing branding strategies.
The Dark Side: AI Scams and Clickbait Ads
While AI opens up new possibilities in advertising, it has also led to an increase in digital scams. In recent months, we have witnessed how scammers use this technology to create fake videos that mimic influencers and public figures. This has become a recurring problem on Meta and X, where fraudulent ads deceive users with promises of quick profits and miracle products.
Figures such as Lorena Castell or Melendi have been victims of these scams. Scammers create hyper-realistic videos in which these celebrities apparently promote investments or products that turn out to be fraudulent. Sensationalist headlines like “Melendi earns millions with this new app” or “Lorena Castell reveals her secret to making easy money” attract clicks, but behind them lie pages designed to steal money or personal data.
How Scams Work on Meta and X
- Public content capture: Scammers extract photos and videos from social networks or public interviews.
- Fake content generation: Using AI tools, videos are created in which influencers apparently promote products or services.
- Mass dissemination: They use paid ads on Meta and sponsored posts on X to reach thousands of users.
- User deception: Consumers, trusting the image of the public figure, click on the ads and end up on fraudulent pages.
The Main Problem on Meta and X:
- Meta: Scammers take advantage of Instagram and Facebook advertising systems to publish ads that appear legitimate.
- X: They use sponsored posts or even purchased verified accounts to increase their credibility.
If you are interested in learning more about how to protect yourself from digital fraud, we recommend our article on strategies to combat online fraud.
How to Protect Yourself from Scams
To avoid falling for these types of deceptions, both users and brands must remain alert and adopt preventive measures:
- Verify sources: Always confirm that ads or posts come from the official channels of the influencer or brand.
- Doubt excessive promises: If an ad promises miraculous results or quick profits, it is likely fake.
- Report suspicious content: Use the reporting tools on Meta and X to report fraudulent posts.
- Educate users: Brands and influencers must inform their audiences about these practices to prevent them from falling into the trap.
For more tips on online security, see our article on how to protect your brand from reputation crises.
Artificial intelligence is transforming the advertising landscape, offering brands tools to create innovative and personalized content. However, this same technology is being used by scammers to deceive consumers, especially on platforms like Meta and X.
It is essential that brands, platforms, and influencers act proactively to combat these fraudulent practices. Transparency, digital education, and the ethical use of technology are key to ensuring a safe and reliable advertising environment.
To explore more about how AI can benefit your brand strategy ethically and effectively, do not miss our article on the impact of artificial intelligence on digital branding.