ICEMD, the Institute of Electronic Commerce and Direct Marketing, dedicated to training in Direct Marketing, Relational and Interactive Marketing, and Contact Center management, and specializing in training for professionals in advanced Internet disciplines, has appointed Selva Mª Orejón for the Advanced Social Media Course, Master’s, and Advanced Program.

The subjects she will teach are:

Virtual Communities and the Role of the Community Manager, which will cover:
• The changing model of the brand-customer relationship
• Differences between communities and social networks
• Types and application of communities: internal, external, leisure, business, general,
professional…
• Phases of community creation, critical success factors for the project
• Social and collaborative software platforms: development vs. standardized, open vs. closed
• User types, behavior models, and how to manage them
• Internal/external community management: content, metrics, profitability, growth

The second subject she will teach will be PR 2.0: Online Reputation Management (ORM), which will include the study of:
• Taking the pulse of public opinion through the Internet
• Social Search:
o Listening to Crossumers
o Search and listening tools and applications: SocialMention, Tweetdeck, etc.
• Social Reputation Management
• How to disseminate your news through Social Networks: via microsites, newsletters,
presentations, press rooms, corporate blogs, Twitter, Facebook, LinkedIn, Flickr, and
YouTube. Synergies and practical cases
• Crisis Management in online environments: how to face a storm, Twitter and Facebook
• New and old media and opinion leaders and how to interact with them
• Social Media Analysis:
o Monitoring of brands, products, and competitors in social media.
o Metrics
o Tools

Selva Orejón’s gradual foray into the academic world is celebrated today by onBRANDING, and we appreciate the trust placed in our team member, which will surely be of great interest to everyone.