More and more organizations need to measure their media coverage on a global level, but how can they do this cost-effectively? This work takes a very granular approach to help the reader define business goals and objectives, determine appropriate metrics, analyze media content needs, evaluate dashboard systems, determine language and analysis processes, develop measurement scorecards, select provider services, sell solutions internally, and evaluate their success. Clear pros and cons for all options are provided, allowing the reader to balance the three essential competing elements: quality, speed, and cost.