This morning, Expansión published Mom, I want to be a ‘community manager’ too, a report by Myriam Prieto on the role of the community manager and the presence of this figure in some of the largest Spanish companies.

We are very pleased because the role and responsibility of safeguarding the online reputation of brands—both commercial and personal—is increasingly being embraced.
They comment that we are a new generation of professionals with the intention of becoming their ears and voice on social networks, or rather social media; however, let us not forget that everything stems from a solid business and communication plan. It is not something 100% new, but rather adapted to the needs of this current and ever-changing moment, even if we are only talking about the medium where relationships and conversations develop.

The community manager is one of the professions with the greatest potential among those that emerged in the heat of the 2.0 revolution.

“quoting literally”… For example, Repsol has had an online reputation manager for four months, within the company’s Reputation department. To this end, it has hired Selva María Orejón, who has worked as a community manager in companies such as Lanetro or Planeta (erratum: lanetro.com, which belonged to the joint venture between Planeta and Zed). The task of planning the company’s strategy in this field is now in her hands, which also includes the creation of a team of community managers. For large companies like Repsol, a single person is insufficient, because community management requires not only monitoring everything said about the company on social media but also making strategic decisions with this information, as well as engaging the groups. [among many other things].

The economic value of the report is no less than 18,723 euros—quite something!