The health crisis caused by Covid-19 is driving accelerated digitalization in our daily habits: remote work, the boom in online sales, online education, and the widespread use of videoconferencing tools.
We are more connected than ever, but the necessary cybersecurity measures are not being taken to protect our digital identity.
This is proving to be the perfect breeding ground for cybercrime. One fact: in recent weeks, the highest number of email cyberattacks in years has been recorded*.
People with the greatest public profile in the media and on social networks—such as artists, influencers, elite athletes, politicians, and celebrities—are seeing how this overexposure is turning them into potential victims of cybercriminals.
Some examples show why we must take this threat very seriously:
No, José Bono’s son’s partner has not sold coronavirus tests to the Government: “The far-right crowd has always had it in for me”.
Aitana accused of breaking quarantine.
Mariona Ribas once again reports sexual harassment.
In recent months, we have seen a high volume of cyberattacks against celebrities—on their social networks as well as their email accounts and mobile phones (WhatsApp, Telegram)—which shows that action is needed now.
The lack of knowledge to protect one’s public and private image online is far too common today, and it is this sense of helplessness that prevents individuals and companies from acting in accordance with current laws and professional ethics. Starting with the celebrities themselves and extending to their legal representatives, intermediaries and agents, communication and marketing agencies—without forgetting their closest circle of family and friends—they do not know the means to protect themselves and/or defend themselves against potential attacks that their public image may suffer.
At onBRANDING, we have spent more than 13 years combating all types of crime committed online: cyberbullying, data theft, identity theft, phishing, ransomware… and, as a result of our experience, we have created CelebrandSEC:
CELEBRANDSEC, an onBRANDING service specializing in protecting the digital identity of celebrities and high-impact, highly visible online profiles.
Behind it is a team led by Selva Orejón, CEO of onBRANDING, one of the most respected figures in the field of cybersecurity in Spain, who has managed online reputation crises for multiple multinationals, as well as for public figures and senior leaders in the country’s cultural, political, and sports spheres, including First Division football clubs, football agents, and players.
For more information about the services offered by CelebrandSEC, contact us.