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We arrived in Barcelona on the day of the great deluge, of the Catalan Hurricane Mitch, that famous Saturday. As our van parked, the sky closed in, and boroooom! The first welcoming downpour.
But we follow a motto: if you start off on the wrong foot, the only thing left is to keep going strong. So, here we are, settled in and giving it our all.
We can summarize this new stage for you… what do we want to tackle? Well, companies and their leaders are already more than aware of the fears, risks, and doubts they face by having a presence in social media—both managed and passive. Many of them have focused ALL their attention on their brands and products, monitoring what is said about them… but they haven’t resolved something basic, and
What is being said about their leaders? What kind of presence do they have? Well, onbranding has already begun managing the reputation of business leaders on the Internet. We can help you.
Another major question for this year is how to organize our marketing, communication, press, and reputation departments in this new stage. Do we need one Community Manager, or several? By brand? By department? We help you configure this, train your employees, or provide you with a team.
SMEs: many of them are struggling against all odds; they don’t know how to differentiate themselves, they face fierce competition, and instead of competing in different oceans, they continue with the same techniques from years ago. This does not work. We are going to analyze your case and implement new techniques so that you can achieve profits with low costs.
NGOs: we already work for several, but this will be the year of the NGOs. We will help them gain visibility, raise funds, and recruit motivated volunteers…
Our own mobile project: Enric, a great friend and collaborator, has put a proposal on the table that we are currently analyzing and will begin working on. It is still under wraps, but we will certainly help launch it.
What other services do we offer?
Reputation:
– Online reputation management for commercial, professional, and personal brands.
– Monitoring and data mining.
– Creation, management, and promotion of personal profiles for business leaders on the Internet.
Social Media
– Strategic planning for the creation of social media assets.
– Creation, promotion, and user management of internal and external communities.
– Online crisis plans.
– Employee participation plans.
– Plans for the creation of proprietary assets.
Training
– In-company or In-house:
PR 2.0
Introduction to social media
Online press office
Preparation and design of community management departments
Internationalization
– Country Management for international projects (English, German, and French).