This week, thanks to an invitation from the training consultancy Avanzza (where I teach online branding classes), I was able to attend the Personal Branding Forum, presented by Avanzza and Garrigues.

The Personal Branding Forum aimed to be a benchmark professional event dedicated to Personal Branding in Spain. It served as a platform where various applications of Personal Branding were presented for executives, entrepreneurs, athletes, entertainment professionals, and celebrities, as well as ordinary individuals seeking to develop their personal brand.

The event was open to companies, professionals, and entities interested in discovering the keys to applied Personal Branding. It is an initiative born from the collaboration between Avanzza, a strategic consultancy specializing in developing solutions for people management, and Garrigues, the largest law firm and tax advisor in the Iberian Peninsula.
The first in-person meeting of the Personal Branding Forum featured: Andrés Pérez, Jason Alba (via video), Dan Schawbel (via video), and Tomás Marcos.
The forum’s objectives are to be “the meeting has two fundamental goals: to bring the most relevant Personal Branding solutions and applications closer to all attendees, and to become the permanent professional forum for exchanging ideas and experiences on branding applied to individuals.”

All contributions were highly interesting. Tomorrow I will share a summary of the most interesting points from the final 4-hour Forum.