Major brands and technology companies seek solutions to seal the floodgate of imitations and replicas that marketplaces and networks have become

[“Counterfeiters have the entire infrastructure in place,” states Selva Orejón, founder and CEO of OnBranding, another technology company pursuing these frauds. “On AliExpress, Instagram, Wallapop, Vinted, Telegram… on any platform with many connected users, fake brand profiles proliferate,” she asserts.]

[The technological tactics are highly diverse. “China is the main country for producing counterfeits and Turkey is the major distributor. A counterfeiter from China can have a channel on Amazon for six months and shut it down at any time. They don’t care about their own channel’s reputation. They buy reviews, ratings, followers… to gain more credibility. They use images from the actual brand to fill their profiles and websites, which don’t last long because we detect them, request removal, but they reopen another profile in an instant,” notes Selva Orejón.]

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