“This week, the SER radio network revealed that FC Barcelona published messages on social media attacking its own players through I3 Venture, a consultancy dedicated to creating opinions on the internet. Lionel Messi and Gerard Piqué are among the athletes affected by the messages from these accounts, which also promoted the reputation of the club’s president, Josep Maria Bartomeu, who has denied having hired any service to discredit his players.”

[…]

“Both cases highlight the existence of a hostile relationship between the company and its employees. The Online Reputation professor at EAE Business School, Selva Orejón, argues that to solve the problem, the first step should be to measure to what extent these messages have taken hold among employees, and whether they have been deemed credible, regardless of whether they are true or not. She also warns that, if they are true, the best course of action is to come forward, admit it, and provide explanations as soon as possible.”

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