Major technology platforms face a problem: every day their users upload millions of pieces of content. And not all of them are legal.

For this reason, companies like Smart Protection emerge as essential allies to help ensure that everything from marketplaces like Amazon or eBay to social networks like Facebook or TikTok can be safe for brands and content.

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A few weeks ago, Selva Orejón, CEO of onBRANDING, acknowledged to Business Insider España that many of her clients are abandoning networks like Twitter due to the tension present on the platform to turn to others that are somewhat more innocent, like TikTok, whose popularity has skyrocketed in 2020.

Orejón herself warned of the risks this entails: TikTok has grown significantly in a very short time, but in terms of compliance, it still does not have the same services that giants like Facebook or Google can provide. Or Amazon itself, for which its fight against counterfeits is
a priority, to the point that it has its own anti-counterfeiting unit.

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