The Barçagate scandal has highlighted a little-known practice in Spain. Smear campaigns are operations designed to undermine the reputation and credibility of companies, entrepreneurs, and public figures by creating negative social media content. These involve insults, offenses, disparagement, and frequently hoaxes or fake news.⠀
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Selva Orejón appeared on the program Horizonte on Cuatro TV to explain how these campaigns operate and the effects they have on those targeted.⠀