On April 27, NCA and IE Business School released the results of the second wave of the study on brand influence in the Web 2.0 environment.

A colleague commented today that it is interesting to analyze the methodology they used for the study, as it has a reputational dimension.

Initial conclusions by sector:

General conclusions

Second wave of the 2011 Digital Society Influence Study and more presentations from Selva Orejón’s slideshare channel.