Social Media in China: in 2012, millions of adult Chinese have been online and among the most socially active, driven by their desire to study anywhere in the world. This raises the question of whether it is a market worth watching—and it certainly is. Not so much for importing, as that era has passed, but for exporting, and, of course, using social media to promote ourselves there.

If you want to reach them, the best approach is to invest in social media. However, this market can be intimidating, and Western companies will need to overcome new obstacles and first become comfortable with networks in Europe before moving on to the new social networks there.

Forrester Research has just published a report that helps marketers navigate China’s social media landscape, prepare for some of the challenges they will face when using social channels in China, and build a strategy to succeed with social media in the Chinese market.

The study was published by Nate Elliott: How and Where to Tap into China’s Hypersocial Online Population