Social Media Marketing Course for Retail Businesses, Community Manager, Internet Marketing in Madrid and Barcelona. Onbranding offers its collaboration with formacionconvalor.com; both organizations are committed to practical training, underpinned by a powerful strategy for every action.

For some time now, we have been hearing about the importance of having a community manager or community head in our companies—a person dedicated to managing the image and presence of our brands, products, etc., on social media. It seems that progress has been made, and many companies have embraced this need in their daily operations and their communication and marketing plans. However, above all, it is crucial to understand the ‘why’ and ‘what for’.

The natural evolution of the profession is already underway, as the social and communication paradigm shifts, needs expand, and the use of social media must become specialized. A few years ago, neither users nor companies had reached a high level of social media usage; today, the situation has changed. Users are increasingly active on social media, and therefore, companies must not only be present with visibility and activity on these platforms but also know how to provide a real and appropriate response to the needs of their audiences.

We propose 3 courses: