This morning we received an invitation to the webinar offered by the Reputation Institute, “CountryRep 2010,” regarding Spain’s Reputation in the World. Today, September 27, 2010, we will learn Spain’s ranking in the index, as well as which nations have the “highest” reputation. Each year, the Reputation Institute conducts an annual survey measuring the public perception of 38 countries worldwide.

“Ultimately, a country’s reputation is based on the support of its stakeholders; therefore, the most highly rated countries will be positioned on the list of those most recommended to visit, invest in, live, and work in.”

Reputation Institute is a private, global advisory firm specializing in corporate reputation management.

During this seminar, the results, global reputation management strategy, and communication practices will be discussed.

CountryRep 2010 is a study that measures general respect, trust, esteem, admiration, and the public’s goodwill in G8 countries toward 38 countries outside their own.

The results are part of the insights gained from over 45,000 revealing interviews regarding external perception and self-image worldwide.