onbranding offers its summer courses to help you make the most of the summer and start the year with up-to-date knowledge of the communication sector and market demands. During the summer months, 4 courses will be available:
- ORM ONLINE REPUTATION MANAGEMENT
- SOCIAL MEDIA COMMUNICATION
- PR 2.0
- SME PROMOTION BEYOND ONLINE
2. Communities and the Role of the Community Manager
3. Definition of ORM
4. Planning ORM Strategies
5. Monitoring (Monitoring tools, paid and free, alert creation)
6. ORM Interventions
7. Legal Framework of ORM
8. ORM Metrics and Measurement
9. Best and Worst Practices in ORM
9.1. Case studies (minimum 5 cases) of current and reference ORM examples
2. SOCIAL MEDIA COMMUNICATION
How to intelligently communicate the brand online, awareness, notability, and reputation management for commercial and personal brands. How to integrate online communication into the traditional communication plan?
- Brand and reputation.
- Coexistence of conventional + unconventional communication, awareness, notability, and reputation.
Social Networks:
- Where do we start?
- Different types of social networks.
- Identification and mapping of social networks, blogs (uses and management).
- Social Media Marketing (SMM).
- Social Media Optimization (SMO).
- Real practical cases: – Tuenti, Facebook, Myspace – Xing, Linked-In – Youtube
- Where are we going with vertical networks (benefits)
- Decalogue of a good community, structure and tools (practical case, the client proposes a thematic social network and it is developed in class). Blogging
- Using Blogging strategies to improve and reinforce our brand online.
- Advertising on Blogs.
- Practical case: Twitter: What it is and how to use microblogging effectively. Collaborative environments (creation of feedback content).
- Prosumers.
- Practical cases applied to business: – El Mundo: Collaborative Journalism Strategies. – Fan Club: TV Series and collaborative marketing strategies. Urban PR (low-cost guerrilla marketing) + virality (immortalizing the moment and making it known).
- Best practices.
1. Promotion of personal and commercial brands
2. General advice for entrepreneurs:
2.1. Communication, marketing, finance (tips on how to set up the company, taxation, daily organization, free software, negotiations and bank selection…), business and organization administration, POS (point of sale advertising), event organization
3. Internet, if you are not seen, you don’t exist; you can do well, but if you don’t make it known…
3.1. Natural search engine positioning SEO (search engineering optimization)
3.2. SEM
3.3. SMO (promotion and positioning strategy in social media)
COURSE CONDITIONS
The courses are in-person (10 hours over 3 days, 4 hours on the first day and 3 hours on the second and third day) with an online space where you can download content and ask questions). The price per course is 1,000 euros per person.
Group discounts: for groups of more than 5 people, you get a 20% discount.