FECEMD (Federation of E-commerce and Direct Marketing) will present a practical course on the Community Manager tomorrow,
At a time when Web 2.0 and social media have become highly significant in our society, a professional profile is gaining prominence within companies: the Community Manager—one of the scarcest, most in-demand profiles with the strongest future in the communications and marketing sector.
During this session, organised by FECEMD and aimed at communications managers, marketing directors, advertising agencies, institutions, banks, city councils, etc., we will cover the following topics:
>> What is a Community Manager? Role, skills and challenges
>> How social media affects companies’ competitiveness
>> User and content management: key metrics and critical success factors
>> Strategies, formats and technology platforms
>> Business plan and monetisation of social media: revenue and expense model
Jose Antonio Gallego
Head of online communities at the BBVA Group. President of AERCO (Spanish Association of Online Community Managers).
Selva M. Orejón
Online reputation manager at Repsol YPF. Vice President of AERCO (Spanish Association of Online Community Managers)
Fernando Polo
Partner and Strategic Director at Territorio Creativo, a Social Media Marketing consulting agency
José Manuel Rodríguez Ortega
Head of online marketing at edirectivos, Wolters Kluwer’s professional community
Pere Rosales
CEO of íncipy. Author of the book ‘Digital Strategy’, published by Deusto. Founder and director of inusual.com and inusual.net. An expert in combining communities and marketing, he coined the term ‘comuniting’ in 2005
Marc Cortés
Partner at RocaSalvatella
Founder of Cava&Twitts
Professor, Marketing Management Department at ESADE
Gemma Minayo
Community Manager at dirigirenfemenino.com
José Manuel Rodríguez Ortega
Head of online marketing at edirectivos, Wolters Kluwer’s professional community
Madrid – 18 May
Hotel Puerta América (Victorio & Lucchino Room (5th fl)
Av. de América, 41
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Barcelona – 19 May
B-Hotel (Llançà-Bambú Room)
Gran Via, 389-391
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We appreciate FECEMD’s efforts, and especially Jose Luis Zimmermann, for this initiative.