For years, we’ve been discussing whether being a community manager is a trend, a bubble… a discussion that previously applied to SEOs and bloggers. Now, we’re already talking about other terms like e-moderators and content curators.

Are we witnessing The trend of being trendy? and/or the rebranding of job titles, or is there something more behind it?

Months ago, I discussed with some professionals the importance of “renewing terms in the professional language of the communication sector, from positions like: product manager, brand manager, strategic manager… to daily conversations and meetings. It’s like brand value, like words that are trendy today and not tomorrow, such as the term cool coined a few years ago…

The important thing, I insist, is what remains as sediment from each trend that interests us, and then we will reinvent ourselves as the occasion requires.

This is the case of new professions; they are not only an evolution of the profession itself, of the professionalization of daily tasks. But the sector also demands a renewal of names… much like the new seasons of Milan fashion. We are almost accustomed to coining new terms, like buying clothes that you know you won’t wear in a few months and will give away for someone else to use… the ephemeral nature of the concept… very superficial, but something similar happens with professions. Nothing lasts a lifetime; instead, they are “recycled” even while maintaining a common minimum at the core of the profession.

How the Term Has Evolved in Professions

First came content moderators and administrators, then bloggers, later SEOs, then community managers, and now Content Curators? The important thing is to know how to leverage what we have learned at each stage.