Currently, with nearly 500 million registered users*, Twitter is one of the most important and established social networks in the world. Since its inception in March 2006, this social network, based on sending short 140-character messages, has experienced rapid growth, achieving the following figures*:
465 million registered users in February 2012.
100 million daily active users.
1 million new registrations per day.
175 million tweets daily.
11 new registrations per second.
What about Spain? Currently, there are over 8 million registered users in Spain*. But we want to know a bit more about Twitter usage in Spain. For this reason, adigital launched a Survey on Twitter Usage among Spanish users to analyze user profiles, their motivations for using it, why they follow or don’t follow other users, what type of tweets they like to publish and read, their interest in following company profiles, and much more. In short, to understand in detail what attracts and engages its users so much, and how they use this powerful social network.
