Technology companies such as Google, Amazon, and Oracle, among others, are acquiring new business units to achieve greater vertical integration and thereby stimulate growth and attract consumers through a more consistent experience. This is a strategy that Apple has used successfully for years, managing the hardware, software, and related systems used in its products under a single corporate umbrella. However, specialists at the Wharton School highlight that every conglomerate faces its own set of challenges, which can even hinder innovation in a given sector.