Vertical integration: What is good for Apple is good for everyone else?

Technology companies such as Google, Amazon, and Oracle, among others, are acquiring new business units to achieve greater vertical integration and thereby stimulate growth and attract consumers through a more consistent experience. This is a strategy that Apple has used successfully for years, managing the hardware, software, and related systems used in its products under a single corporate umbrella. However, specialists at the Wharton School highlight that every conglomerate faces its own set of challenges, which can even hinder innovation in a given sector.