SOCIAL MEDIA CRISIS
MANAGEMENT
DON'T LET A SOCIAL MEDIA REPUTATION CRISIS AFFECT YOUR COMPANY AND BRAND REPUTATION
In the current cyber landscape, any crisis situation ends up being broadcast live on social media. Smear or discredit campaigns occur almost daily. Faced with this situation, the only option to survive and assert leadership is proactivity.
Failing to act during a social media crisis can significantly impact your business and even damage your reputation.
We help Communication and Public Relations teams anticipate potential social media crises and manage them successfully.
Monitoring and Alert System Creation
Creating an early warning system
and continuous monitoring will allow us to track all comments made about your company on social media and identify public opinion trends. The objective is clear: anticipate the crisis, react in time, and contain it before the social media crisis goes viral.
Crisis Origin Analysis
Detecting the origin of the crisis is vital for deciding the appropriate contingency plan.
Not all social media crises are the same. Some originate from malpractice (inappropriate posts), others from internal company errors that come to light, others from external factors (socio-economic environment…), and sometimes they can be targeted attacks by bots, trolls, or haters spreading fake news about the company.
Depending on the scenario, the contingency plan must be different.
Not all social media crises are the same. Some originate from malpractice (inappropriate posts), others from internal company errors that come to light, others from external factors (socio-economic environment…), and sometimes they can be targeted attacks by bots, trolls, or haters spreading fake news about the company.
Depending on the scenario, the contingency plan must be different.
Development of Crisis Communication Plans
Response times to a social media reputation crisis must be short. We help you develop your social media crisis communication plan with risk intelligence tools.
Protocol Creation
Development of action protocols for social media reputation crises.
When an individual or company has had their reputation threatened, it is necessary to re-establish their communicative discourse. To do this, it is essential to have agile response protocols that allow for anticipating different possible scenarios and knowing how to act at all times in the event of a social media crisis.
When an individual or company has had their reputation threatened, it is necessary to re-establish their communicative discourse. To do this, it is essential to have agile response protocols that allow for anticipating different possible scenarios and knowing how to act at all times in the event of a social media crisis.
Have you suffered a social media hack, are you a victim of a
smear campaign, are you experiencing cyberbullying and need urgent help?
We can help you.